Starting as a part-time freelance designer, I was eventually hired as the full-time design and production lead at NWHYP. In this position, I was responsible for all aspects of the La Guía Dorada telephone directories. Tasks included data entry for all liner ads, creation of all in-column ads, directory layout, cover design, and pre-press preparations tailored to press specifications. I coordinated with the sales team and their clients so that ads were built to suit and adhered to any existing corporate branding if applicable. If branding did not exist, custom logos and copy were provided.