Heidi Ruff is a designer, illustrator, and computer whisperer from Kennewick, Washington. She attended Central Washington University where she earned degrees in Graphic Design and Writing. Currently, Heidi works for Northwest Anesthesia Seminars as the Graphic Design & Marketing Lead.
Central Washington University:
Bachelor of Fine Arts in Graphic Design
Bachelor of Arts in English: Writing Specialization
Columbia Basin College:
Internet Specialist – in progress
2014–Present / Northwest Anesthesia Seminars:
At NWAS, I am the Graphic Design & Marketing Lead, but the tasks I perform under this title are many and varied. Currently I am responsible for the majority of print marketing materials including brochures, mass mailings, flyers, signage, and magazine ads; website maintenance, light coding, and data entry; e-mail marketing campaigns; merchandising, promotions, and exhibits. I am also responsible for the majority of copywriting, research, and editing. I have been closely involved with internet advertising, including Facebook and Google accounts, in which I was responsible for creating and maintaining campaigns in the past and continue to assist with at present. Occasionally I troubleshoot office IT problems or answer tech-related questions and concerns for clients. In addition to these duties I have performed tasks such as filing, printing, assembling course materials, stocking brochures, and pre-assembly and testing of exhibit displays.
2012–2014 / Northwest Hispanic Yellow Pages:
Starting as a part-time freelance designer, I was eventually hired as the full-time design and production lead at NWHYP. In this position, I was responsible for all aspects of the La Guía Dorada telephone directories. Tasks included data entry for all liner ads, creation of all in-column ads, directory layout, cover design, and pre-press preparations tailored to press specifications. I coordinated with the sales team and their clients so that ads were built to suit and adhered to any existing corporate branding if applicable. If branding did not exist, custom logos and copy were provided. In addition to my design duties, I functioned as the manager’s assistant and supervised our in-house telemarketing team. I was also responsible for opening and closing, distributing payroll, and answering phones on occasion.
2011–2013 / Target Media Partners:
As part of the production department, I built the majority of new ads from concept to finish for three publications: Nickel Nik, a weekly classified paper; Wheel Deals, a weekly automotive book; and Homefront, a monthly real estate book. Additionally, I created loose inserts and pages for the quarterly supplements for these publications. Some examples include the Northwest Happenings and Destination Washington books.
I paginated and proofread Wheel Deals every week, and I assisted with proofing Nickel Nik and Homefront. I was also responsible for file conversion, all custom graphics, and photo manipulation/retouching. Often I was called upon to write copy and headlines for special promotions that included sponsorships, holidays, sales, and local events. With several deadlines to meet every week, my department would coordinate with the sales team, their customers, and the designers of other publications so that our publications were sent to the press on time and without errors. Good communication and time management were an imperative part of this position.
When necessary I was responsible for answering phones, receiving customers, taking ads, and computer support and repair. I was also asked to travel to another property to assist when short-handed which required me to adapt to other systems quickly. Other tasks included use of general office equipment, light cleaning, and production of forms and materials for office use.
2010 / Signs Now:
At Signs Now my main duties were sign making, design, and customer service. On occasion I handled invoicing, sign installation, equipment maintenance, and cleaning. I learned to use several kinds of equipment including a cutting plotter for vinyl, a vinyl printer for large banners, saws for cutting substrates, and the software used in communicating with those devices.
2009 / Sara Nelson Design:
After completing my degree coursework, I spent my internship at Sara Nelson Design in downtown Kennewick. I created logos, signage, event materials, and custom illustrations for print and web. I was given the opportunity on several occasions to help conceptualize and create mock-ups for both recently acquired and troublesome projects. Some of our clients included Breshears Professional Photography, Good Shepherd Healthcare, Kadlec Medical Center, Northwest Agri Products, and the Pasco Chamber of Commerce. Other duties included reception of clients in person or by phone during employer’s absence, sending out for quotes, choosing and ordering project materials, and running errands.
2009–Present / Freelance:
In my free time, I take on odd jobs as a freelance designer specializing in custom printed materials, websites, presentations, and retouching photography for small businesses. Some of my clients have included ConAgra/Lambweston, Leggari Inc., Legacy One Insurance, Serenity Spa & Aesthetics, Dance Connection, KGK Cheer, BusinessesOf.com, Thunder Rhythm Dance, and D2 Racing.
Honors and Awards
2017 Enterplay LLC and Hasbo Inc.: My Little Pony Series 4 Trading Cards – Create-a-Card Contest
In this content open to fans of MLP, my card design was one of 9 foils, and one of 41 total designs that were chosen to be printed as a series first fanart collection, a subset within the Series 4 card set.
2015 Hasbo Inc. and Abrams Books: The Art of Equestria
A t-shirt design submitted to a WeLoveFine.com contest was requested by Hasbro Inc. for inclusion into their book, “The Art of Equestria.” The book details behind-the-scenes interviews with show creators and staff, visual concepts in building the show, and a glimpse into the viral fandom of the My Little Pony: Friendship Is Magic television program. My design is one of 29 featured in a special section dedicated to fan artwork.
2013 Nintendo of America: The Legend of Zelda: Wind Waker HD Fan Art Challenge
My poster art piece, “Hero of Winds,” was promoted to the top 5 winners of The Legend of Zelda: Wind Waker HD Fan Art Challenge. Winning pieces were displayed in a slideshow preceding and during the events of all 2013 tour stops for the Symphony of the Goddesses.
2010 Yakima Advertising Federation Chinook Awards:
My design piece, “An Evening in Marrakech,” won a Silver Addy award.
2010 USBC Youth State Tournament:
My t-shirt design for the USBC Youth State Tournament was chosen to be printed and sold.
2008-2009 Manastash Literary Journal:
I have taken one quarter of content editing and two quarters of publication design. I won the publication design contest judged by English department faculty for the 2008 and 2009 issues. My responsibilities included solicitation of artwork and coordinating promotional efforts between the English and Art departments. I was also responsible for final editing checks beyond classroom duties.
2009 YouSummer T-shirt Design Contest:
In the YouSummer t-shirt design contest for 2009, I won third place. All Central Washington University students were invited to enter and vote for the winning entries. The top three shirts chosen were printed and sold for that year’s summer session.
2009 6th Annual Juried Student Art Exhibit:
In May, 2009, my bookbinding and printmaking project, “The Dreaming,” won the high honor of the Ellensburg Arts Commission Award at the student art exhibit.
2008 Lion Rock Teen Writers Weekend:
For a summer writing program, I was asked by Central Washington University’s English department to create a logo. The logo was applied to t-shirts, flyers, and as a website graphic.
I have experience working as a PC tech professionally and as a self-employed individual repairing, building, and maintaining systems. I work closely with clients to troubleshoot problems and to correct them on budget. I have also had exposure to programming languages where I created simple programs in both Java and VB.net. I have built websites for clients, and I am capable of editing CSS and HTML.
I am proficient in Adobe Illustrator, Photoshop, InDesign, and Dreamweaver. I have some experience with Flash animation using Actionscript as well as video editing and authoring with programs such as Adobe Premiere and Encore. I am also familiar with Microsoft Office including Word, Powerpoint, and Excel.
As a hobby, I have used programs like Revit Architecture and Autodesk 3DS Max in pursuit of learning the basics of 3D modeling. For several years I have done basic sound editing with programs such as Image-Line’s Fruity Loops and Adobe Audition (formerly Soundbooth.) I enjoy trying out different programs, and I am always open and quick to learn when it suits the needs of clients or employers.
Art & Illustration:
One of my most valuable strengths is my ability to illustrate both with computer-aided tools and traditional media. While art is something I do as a hobby, I will sometimes enter local art exhibitions and various online competitions. My favorite media include paper crafting, drawing, watercolor painting, acrylic painting, printmaking, and bookbinding. I especially enjoy mixed media.
Additional Hobbies and Interests: Music, Reading, Writing, Sewing, Cosplay, Video Games, Language, history, physics, guitar, synthesizers, dogs and guinea pigs, baking
Favorite Art Media: Papercrafting, Drawing, Painting, Vector Art, Bookbinding, Printmaking, and Mixed Media
Favorite Music: Industrial, Gothic, Synthpop, Darkwave, and related genres.